Title: “Two Ways a Woman Can Get Hurt”: Advertising and Violence
Author: Jean KilBourne
Topic: How advertising reflects common themes and roles in gender, ultimately shaping men and women into set roles. Woman are sexualized, abused and literally shot down in advertising.
Exigence: Women are reflected, and percieved in the wrong ways, thus influencing the young minds of our generation.
Intended audience: Young women
Purpose: To eventually redefine how we advertise, make it less sexist and bias toward gender.
Writer’s strategy 1: pathos
Writers strategy 2: claims/ evidence
Writers strategy 3: cause and effect/ redefining gender roles
Response: Kilbourne is saying this is not right, and I agree with here. This is not right to have these ads make men feel like they have more power then women do. This makes women all over the world put in some kind of danger, where most of the time they cannot feel safe. These ads are just plain dehumanizing, and wrong they are not capturing what is going on in the world, it is capturing what is wrong and making people believe that this is acceptable, but its not.
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