Sunday, October 21, 2012

RR #2

   "Two ways a women can get hurt" by Jean Kilbourne is a short story about how ads have incorporated pornography, dehumanizing the women that are portrayed in these ads. In one of the ads a man is leaning over a girl and you cant tell if she is laughing or screaming, the only thing the ads says is NO. This is stating that the girl is saying no, but the guy is still going in for a kiss or what ever he is trying to do, she is saying something and the men doesn't listen, making this seem like this is alright.  These ads are creating a picture for people that men are more dominant and that when women say something they don't really mean it. Kilbourne states, " Men are encouraged to never take no for an answer, ad after ad girls and women don't really mean know when they say it, women are only teasing when they resist mens' advances"(579). This talks about how  this is dehumanizing to women and this is giving the general public the wrong idea of what is right and what is wrong. This gives men the feeling that women are on a lower level then they are and that then increases they idea that domestic violence is acceptable  Kilbourne explains " The biggest problem for most women is simply surviving at home, domestic is the leading cause of female injury of almost every country in the world and is typically ignored by the state or only erratically punished" (585). These violent images that are shown on these ads increases this feeling that men are dominant and women are lesser. This is absolutely, 100% not OK. Kilbourne is saying this is not right, and I agree with here. This is not right to have these ads make men feel like they have more power then women do. This makes women all over the world put in some kind of danger, where most of the time they cannot feel safe. These ads are just plain dehumanizing, and wrong they are not capturing what is going on in the world, it is capturing what is wrong and making people believe that this is acceptable, but its not. These ads need to change so that women stop getting hurt and men stop feeling more empowerment then women. Everyone need to be treated like equals no one gender lesser than the other.

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